Solo Radio Project (7-11)

7-11 Advert

Who? This is targeted piece of text I believe to be targeted at people my age, maybe starting university, or settling into a new house, I think this because of the lines "It's 2:00 in the morning" people my age tend to be up this early in the morning, "you think about cooking, then you remember the 3' alarm fire you started last time you tried using the stove", older generations would be able to cook.

What? It's an advert for a shop that sells food 24hr's a day.

Where? There is no setting to this advert, so the sound effects I've used are to entertain the audience, as well as make them remember the advert, as that's what adverts are about making your audience remember them, so that they buy your product.

Why? I chose this piece because it differs from the other texts, its short sweet and has a different outcome to the piece, the target audience is very different from the other pieces and the piece itself relies on sound effects to amuse the audience.

Voice:

Normal tone and pitch, to make it relatable to audience members. I want to create a voice that audience members would remember something catchy.

So it’s 2:00 in the morning...

*Alarm clock beeping*

and you’re starving.

 Nothin’ in the fridge, and nothin’ in the cupboards.

*Cricket insect noises*

You don’t even have dog biscuits hangin’ around.

*Barks*

You think about cooking, but then you remember the 3-alarm fire you started last time you tried using the stove.

*Fire alarm, followed by fire truck noises*

Well, check out 7-11. There’s gotta be one right near ya’. They have everything from burgers to tacos...24 hours a day...7 days a week. 7-11. Think of it as your own personal walk-in kitchen.

Normal tone and pitch: I want this piece to be as normal and relatable to the audience as it can so that it does its purpose, people will buy something they need if they can relate to a certain person in a certain scenario they find themselves in.

Catchy sound effects: I want the piece to be to the point and quick, just like the text suggests, so sound effects that are easy to listen to and understand straight away are perfect for a snappy advertisement such as this one.